Escape From Excellence

When forced to deal with the Five Costs of Excellence, most people turn to one or more of the Five Failed Strategies of Excellence. And in tough economic times, all the more so. This a mistake.

The five strategies that don’t work, particularly during tough times, are these:

Denial. This is pretty hard to sustain when the numbers are staring you in the face. But it’s amazing how many people try it for a while. Denial says, “Tune out.”

Toughness. In challenging times, this can lead to a willingness simply to endure high costs and lowered rewards, accompanied by some bluster. But is misses opportunies to innovate, create, and change. During the height of a recession, I once saw an EVP deliver a “mental toughness” speech to his group that deperately needed leadership, not nonsense. His team scattered. Toughness says, “Tough it out.”

Resignation. This just accepts tough times and waits it out. Again, it’s a missed opportunity because tough times bring new opportunties, almost by definition. After all, when the pot is stirred, everything moves.Resiggnation sees “no way out.”

Escapism. Tough times are no time for checking out and retreating to private reverie. I have on two separate occasions witnessed CEO’s talk about visionary moves and the greatness of the company at the very moment the company was tanking. This isn’t leadership vision; it’s sharing a waking dream. Remember Ken Lay’s “I’m excited” speech? That’s not leadership. Escapism says, “Drop out.”

Balance. Balance is nothing more than an avoidance technique, and the last deperate act of the truly trapped. Balance is bullshit. It balances little and achieves nothing. Much better to make decisions and take action. Balance is a “cop out.”

 Instead, here are three strategies that work:

- Encourage fearlessness in your people, and invite them to speak their minds.

- Expect that everyone works from their dynamic essence (their core), chasing down what they care about most and do best, and then demand that they align this with the needs of the business.

- Insist that you and your team put an end the the accrued costs incurred in the excellence trap and work to  create a shift to mastery: replace effort with energy, comiitment with intention, acumen with wisdom, etc.

In this way, tough times won’t compound the negative effects of the excellence trap, and you will take the opportunity to shift to mastery. Ultimately, leadership masters don’t really have tough times, they just have opportunities. If you’re trapped in excellence, this will sound like pollyanna. But as you shift mastery, it makes sense, and it makes all the difference. 

OK, so we’re not in a recession. We may get there, or we may yet avoid it. The catch phrase of the moment is “tough times.” This is apparently the current key phrase for slow growth, expensive energy and food commodities, looming inflation, and all the rest. Certainly, tough times present challenges, and can create real harship for real people. And of course, tough times also provide opportunities, for example to trim the fat, get back to the basics, make overdue corrections and adjustments, find new niches and markets, and buy low. But the real opportunity is to shift to or leverage leadership mastery, and get out of excellence once and for all.

Here are two simple facts: First, tough times are cyclical and predictable, even if their timing isn’t; they come with the territory if we are human, alive, and engaged. And second, the real question we face during tough times is this: are we going to slip into mediocrity, can we afford to endure the high costs incurred inside the excellence trap, or are we going to flourish and prosper from mastery? The ironic “gotcha” that we face in the excellecne trap defines the human condition for so many successful people.

Often, it is crises like those we face in tough times that finally force us to face the music and get on with it. If we face it proactively, mastery is ours. If not, then it’s hello high costs and hello mediocrity.

 In tough times, masterful leaders never lower expectations, but they never get rigid (or face any of the other Five Costs or Corruptions of Excellence). They never let fear take over, or confuse ego with vision or commitment. They don’t burn out from depleted effort, or unwisely rely on acumen and expertise. Instead, they face each situation head on and ask, how I can create something new, even if it’s not what I expected? How can I truly innovate? How can I come from my core (or Dynamic Essence) both to add real value and to differentiate? How can I change the game, riding the wave, regardless of the direction it takes? How can I disarm or redefine all apparent threats? And, how can I remain calm and confident while others around me retreat into fear, lowering their expectations, accepting higher costs and lower rewards, and flirting with mediocrity? If a leader has made the Five Shifts to Mastery, and is leading from his or her Dynamic Essence, they will have the answers ready, and will be ready to take decisive action.

Here’s a tip: always remember that anything that claims to tell you specifically “how to manage in tough times” is only valuable at the level of excellence, as cost of entry advice that should be heeded but not become overly-relied upon.  Ultimately, your leadership will be based on your persomal leadership mastery, and that of everyone else in your business.

We’ve all heard people say, “Nobody is irreplaceable,” and for most of us this has become a basic belief, a useful safeguard against arrogance and complacency. But it takes on a rather sinister tone during periods of economic downturn.

But it’s not true. Masters are irreplaceable.

Mediocrity must be replaced.

Excellence can be replaced (even if the search is arduous).

But Mastery can never be replaced, only succeeded. Only an idiot or a mediocrity fires a master.

I was watching the John Adams series on HBO recently, and also reading Founding Brothers, the Pulitzer winning book by Joseph J. Ellis, in anticipation of both Patriot’s Day and the marathon here in Boston. In both film and book, on the same night, I came across the account of Jefferson’s statement to Franklin upon taking up his position as the American representative in France, a position Franklin was vacating. Franklin opined that Jefferson would make an excellent replacement for him. Jefferson corrected Franklin and said, “You cannot be replaced, Dr. Franklin, only succeeded.” Here we see Jefferson acknowledge Franklin’s mastery, both as a diplomat and as a fixture in Paris. Not replaced, only succeeded. That’s it in a nutshell.

Here are the implications: A leader in Mastery leaves an irreplaceable legacy, and is also considered off limits if and when staff cuts come along. Masters leave on their own terms, in their own time, and only when they believe their gifts can be best put to use elsewhere. In this way, in Mastery, change is always an opportunity.

 Are you replaceable? Or can you only be succeeded?

Are we in a recession? Or a merely slowdown? Will it be deep, or shallow? Protracted or brief?

I don’t know, x 4.

But I do know that any leader should be thinking about how to sustain performance, and even how to defy the odds by achieveing greatness, while our employees are distracted either by fear of layoff’s, or wondering how to stay focused after surviving a layoff. The popular strategy for most people, leaders and associates alike, is denial, but as we’ve discussed elsewhere in this blog, denial is one of the Five Failed Strategies of Excellence and doesn’t work.

Usually, people confronting the challenges of a recession fear either losing their jobs, or keeping their jobs! The opportunity for leadership is to help people to understand that they will flourish either way, and to give them both the tools to do it and the confidence to know it. Working toward a culture of mastery can accomplish this.

Try this: Give your people an experience of escaping the excellence trap and tasting mastery. If it can transform fearand distraction into alignment, innovation, passion, productivity, and confidence (and it can), it will be one of the greatest gifts you can give your people, and one of wisest investments you can make in your business. You can start here. If every person is coming from their greatest strenghts and core identity, and by definition with great passion and productivity, bringing this to their work, several positive result follow:

- people will put fear aside and focus on the job at hand

- innovation will increase as ideas flow from sustained full engagement

- produtivity will increase as focus and passion increase, so more can be accomplished with fewer people

- survivors will continue without a hiccup

- laid off staff will stand out in the marketplace as self-possessed winners

- the business will gain (and spread) a reputation as a great employer in good times and bad

Ultimately, the usual troika of fear-denial, time management, and resentment will be replaced by a turbo-charged workforce. Typical management blather about how “this makes us stronger” will be replaced by inspiring leadership and an inspired, focused, and aligned workforce reality that has tasted mastery.