Escape From Excellence

This is not a political blog, nor is it a political post. We won’t touch on policy or ideology. And we know that many business leader have expressed concern that Obama’s tax policies are too left-leaning for comfort. But watching Barack Obama throughout the campaign made it clear that he is a living example of leadership mastery, independent of his policy agenda. He shows the Markers, he’s made the Five Shifts of Mastery, he’s led from his Dynamic Essence, he confounded the merely excellent and won, and he’ll reap the Five Rewards of Mastery. Whether you voted for Obama or McCain, this must be recognized. Time will tell if Obama maintains his mastery, but he clearly demonstrates it at this time. Consider first the Five Shifts of Mastery:

Shift 1. Effort to Energy. Of course, Obama gets fatigued like any other human being, but in his constant public appearances, he always appeared lively, alert, present, focused, and tireless throughout the long slog of the campaign. Few people can manage a schedule like that (and McCain is to be commended for taking on the challenge at age 72), but Obama clearly appeared to be tapping into an endless reserve of energy. He displayed even more as time went on, and his energy became self-sustaining. Effort can’t win against this kind of effortless and sustainable energy.

Shift 2. Proficiency to Expression. Obama’s native intelligence affords him a comprehensive grasp of policy, and he’s a quick study. But more importantly, he is superb at expression, both in his oratory skill and also in his ability to articulate a vision and rally people to it. Obama simply spoke his deeply-held truth; he put it out there. He displayed the inhibition that has the power to drive change.

Shift 3. Expertise to Perspective.  Here’s what we wrote in our e-book and other materials about perspective: “Perspective provides an authoritative interpretation of the here and now, as well as what is to come. It sees deeply into the nature of people and circumstances with honesty, integrity, insight, and fearlessness. It knows the score, the real story. Perspective makes us truly visionary.” Obama did this. 

Shift 4. Commitment to Intention. A political campaign is nothing if not a place for incredible commitment. However, in the cacophony of committed voices, on all sides, Obama kept his cool and led from Intention. We write this about Intention: “Intention has the power to make vision real. It is what happens when we get free from distraction and decide to come from our core. Intention says ‘yes,’ with confidence and purity of purpose. True intention is different from will. Will is about ego and power, and it’s prevalent in the Excellence Trap. Not so with Intention. True intention is rare, so it both inspires people and attracts the necessary resources to make vision real.” Intention defines Obama’s approach to leadership. This intention resonated to the rank and file, across the aisle, even to would-be adversaries.

Shift 5. Knowledge to Wisdom. It is impossible to know everything necessary to never misspeak in a presidential campaign. And Obama is no exception, particularly given his relative inexperience. But rather than try to overcome knowledge gaps with deep ideology, spin, or distractions, Obama demonstrated Wisdom. He consistently confounded, surprised, challenged, or inspired legions both in the way in which he handled a number of attacks and crises, and in the manner in which he sustained a vision of post-partisanship, new ideas, and new coalitions for a new era. He had a sense of rightness in what he chose to do and say that served him well. Detractors called this rhetoric or flash, but Obama won, and in large part buy “flipping” red states and creating a broader coalition that included former detractors, including white working class males, Hilary loyalists, moderate republicans, and African-American leadership figures (the proof of the latter is evident the tears of joy Jesse Jackson shed in Grant Park).

Leadership mastery confounds mere excellence by achieving the extra 5% that defines greatness. McCain’s campaign threw everything they had at Obama, and still he triumphed without apparently breaking a sweat. McCain had smart people who displayed all the virtues of excellence: effort, proficiency, commitment, expertise and knowledge. But it wasn’t enough. Obama won by showing masterful leadership in his campaign, and by suggesting that he would do the same in his presidency. Conversely, McCain appeared increasingly angry, tired, and cut off from his own core beliefs. His strategy was more visible, calling into question the integrity and even the existence of his core beliefs (until he shared them in his concession speech, considered by many to be his finest moment), and causing former supporters from 2000 or 2004 to abandon him.

Obama also displayed the Five  Markers of Mastery: fearlessness (by getting into the race against the odds and taking his vision everywhere he went), gracefulness (by staying cool under great pressure, never taking the bait), generativeness (by championing new ideas and new visions), effortlessness (see above), and intuitiveness (intuiting that America was ready for him, and intuiting the best ways to respond to attacks and crises, from Rev. Wright, to  alleged links to terrorists, to charges of Marxism).

Now Obama will reap the Five Rewards of Mastery: sustainability (by building upon a deep and powerful foundation of aligned mastery), integrity (by entering office with a clear agenda, largely unsullied by dirty campaign tricks and marriages of convenience), attraction (by attracting goodwill and talent, at all levels of society), attunement (aligning a broad cross-section of global supporters and partners), and capacity (the big payoff for everything else). Ultimately, if he delivers on his campaign “promise,” Obama will enjoy unprecendented levels of effectiveness, alignment, and sustainability, and leave a lasting legacy. This is what masters do.

 Throughout the campaign, many people on both sides of the political divide spoke about how Obama is not just a set of polices, but is rather a “very special person” and a “once in a lifetime leader.” If you are an Obama supporter, you can rest assured that you have a masterful leader working for you. To the extent that business leaders are fearful of Obama’s more liberal-leaning statements regarding tax policy, you have two choices. You can work with him, trusting upon the perspective, wisdom, and pragmatism that comes with mastery. Or you can seek to undermine him from the outset. But note that if you oppose Obama and look forward to a shift in direction in the next election, you will not defeat him with mere excellence, or with only a bundle of alternative policies. A master can only be met with more mastery, so you’ll need to find a master. A real one.

Like millions of others, I was shocked and saddened by the sudden and tragic death of NBC News Washington bureau chief and long-time Meet the Press host Tim Russert. As I took in the coverage from his passing to his memorial, and had a chance to listen the comments of his family, friends, and colleagues, it quickly became abundantly clear that Russert had escaped from excellence and achieved mastery, in a big way. Those who knew him were not merely mouthing the appropriate pro forma testiments to his professionalism, character, and success that we’d expect in circumstances like this. This was much more. This was another level. As a way to pay tribute, and to extend his legacy by holding him up as an example of mastery, let’s take a closer look.

First, Russert was clearly excellent. He is given wide credit for his effort, proficiency, expertise, commitment, and acumen, which together  comprise the Five Virtues of Excellence. His work ethic, preperation, knowledge, savviness, determination, standards, and skill are legendary.

But Russert was more. Close associates referred to his uncanny ability to build genuine relationships, to his unflagging good humor, to his inspiring yet demanding leadership, and credited him with those rare human qualities that clearly set the great ones apart. And former GE (NBC parent) CEO Jack Welch said he made sure Russert made more money too.

Russert was a master: he manifested the Five Markers of Mastery (fearlessness, gracefullness, generativeness, effortlessness, and intuitiveness), in spades. And he clearly had shifted to the Five Pillars of Mastery: Energy (the guy never lost his enthusiasm, and loved where he was and what he did; he never seem to tire); Expression (he was his own man, followed his own path, and spoke his mind, with dignity and joy); Perspective (he saw to the issue, beyond the facts, and mantained personal and professional vision); Intention (he used soft power, a feel for the truth, and a sense of mission to stand up to anyone and ask tough but fair questions, and was able to attract the people and resources to perform at his best), and Wisdom (he never lost sight of his task, his responsibility, and as a result got the job he was born for, set the standard by which others shall be judged, and left a professional and personal legacy that will be both inspiring and hard to match). He took great joy in the success of others, and in the needs of his audience, his fellow citizens. He lived and worked from his Dynamic Essence. And he enjoyed enormous and unexpected rewards.

 Tim Russert wasn’t the coolest guy, as it is defined by the tragically hip. He wasn’t edgy, dangerous, or personally glamorous, and this by choice. He didn’t wield power brutally (even though he held great power), chase the spotlight, show off, act puffed up, or take revenge for minor slights. But it would be wrong to think that he was only about humble blocking and tackling, merely excellent, much less merely a fortunate mediocrity. That would be a terrible misreading of his modus operendi, and gladly I’ve heard no one make this mistake. Instead, the combination of ease and outcome, of low cost and high return, that we saw in Tim Russert is evidence of true Leadership Mastery.

The only outstanding question is whether Tim Russert was one of those rare people who was simply born that way. Did he ever spend much time experiencing the high costs of excellence or wasting time with the five failed strategies of excellence? I suspect not. I believe he may have been one of those few who have mastery built-in to their makeup, and whose transition from excellence to mastery is seamless, apparently either hardwired into his very nature or, perhaps, becoming part of his awareness at a very early age.

As a master, in his job, he won’t be replaced, only succeeded. 

God speed, Mr. Russert. Your legacy will include your witness to mastery for all of us.

OK, we all know by now that the US economy has evolved over the past few hundred years from agriculture, to manufacturing, to technology, and now to creativity. Apparently, even in this tech-driven era, so much technology work and innovation can be outsourced or replicated globally, that our sustainable core competitive advantage, our national Dynamic Essence, is being labeled “creativity.”

Creativity is challenging because, like math, many people think it’s a specialized skill or, worse, a talent we’re either born with or we’re not. Many people hear, “Creativity Economy,” and think, “Uh-oh, I’m in trouble. That’s not me.” Often their bosses don’t help much, simply saying, “OK people, get creative! Let’s see those ideas!” But while some people are born with an extraordinary capacity for non-linear thinking, most people can learn to be creative. And jazz masters, those masters of our own national home-grown music, can teach us a lot. In fact, if sustainable U.S. prosperity requires us to be creative, then our own jazz musicians are the first place we should look for guidance. Here’s why:

Jazz musicians improvise. They compose on the spot (innovation), play what they hear as soon as they hear it (agility), respond to thier immediate situation (market conditions), listen to what it going on around them (culture and competition), find and express thier own unique voice (branding), do it in a team setting, i.e. a band (organization), and must reach and move a listener (customer). They are walking creativity, always channeling what’s inside into something new. What they do is both extremely creative, and also not unlike what people working to succeed in a creativity economy must do. (By the way, blues, country and rock musician’s also often improvise, but they are less defined by it, and they do it in a less complex context. So let’s stick with the jazz example.).

Here’s how: The best jazz musicians, the real masters, first achieve excellence. Then they escape from excellence. (more…)

Excellence differs from failure and mediocrity most obviously because many people openly and passionately aspire to it. They want the satisfaction excellence brings and the rewards it promises. Excellent people simply have richer lives, get more done, and have more fun. Aspiring to excellence is valued, encouraged and rewarded. No one really says, “I aspire to mediocrity.” Or, “I’m comfortable with failure.” So, even though excellence eventually turns on us and leads us into to the Excellence Trap, it is nevertheless fitting to speak of those habits and practices which can lead us to excellence as virtues.

There is no shortage of advice and opinions about what drives excellence. After studying much of what’s out there, across time and across cultures, and after working with a myriad of clients, we’ve identified five core virtues which truly account for excellence, without reducing or narrowing what excellence actually is or what it requires. 

The Virtues of Excellence are these: effort, proficiency, expertise, commitment, and acumen. If you demonstrate those five consistently then you will achieve excellence. And you will be also well on your way to the Excellence Trap! Let’s discuss these five virtues one by one.

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Daniel Plainview, the character brought to life in a staggering performance by Daniel Day Lewis in Paul Thomas Anderson’s celebrated new film, There Will be Blood, is an outsized character of mythic proportion. So, while we are unlikely to meet someone like Plainview in real life, he presents a lesson, example, archetype, or “plain view” that speaks to all of us. I saw the movie recently, at the precise moment when I was searching for an easy way to communicate what the Excellence Trap is like, and how we come to be ensnared in it. Enter Daniel Plainview.

Daniel Plainview fancies himself a leader, a self-made man who will create something huge, create jobs, make history, and maybe even start a movement. When we first meet him, prospecting for oil, he embodies the Five Virtues of Excellence: Effort, Proficiency, Commitment, Expertise, and Acumen. He displays vision, tenacity, a willingness to take risks, and an admirable individualism and determination. Failure and mediocrity are simply not on his radar. At first, I like this guy, until he opens his mouth, 15-20 minutes into the movie, and we meet the monster he will become. While most people trapped in excellence are in no way monstrous like Plainview, he does show us, on a grand and mythic scale, what we are bound confront if we aloow ourselves to think that excellence is the end of the road. If we are excellent, we are unlikely to turn into the likes of Plainview, but we will confront the same dynamics, each in our own way. You can bank on that in the same way Plainview banks on himself and his oil.

Plainview’s problems set in when he reaches the Five Limits of Excellence, those built-in ceilings which undermine the positive aspects of excellence:

• His Effort is limited by his physical limits: he is merely a man and, to drive the point home, he is hobbled for life by an on-the-job injury. He reached this limit early on.
• His Proficiency won’t set him apart. He knows this, and so looks with seething rage upon anyone who has a measure of proficiency in his chosen profession of “Oilman,” from the executives of Standard Oil to, eventually, his own adopted son.
• His Commitment saps his strength, and in Plainview’s case, his soul as well. His mono-mania about success cuts him off from other people almost completely, he is often drunk or at the verge of rage, and he subjects himself and others to unnecessary hardships and dangers, far beyond any practical reasoning or benefit.
• His Expertise lacks vision. Early in the film, he appears possibly to have the makings of a visionary. But his ego, fear, greed, and paranoia cause him to miss opportunities or to see the larger picture. His isolation increases with each major episode in the film, as he manages to sucker people into his plans, but fails to attract anyone to a vision, because there is no vision to be seen.
• His Acumen reduces strategy to tactics. His obsession about competitive jockeying takes over his entire person, and he ends up bitter, alone, and un-admired (he calls his butler his “closest associate”). He has no allies, defenders, zealots, partners, and no lasting legacy other than violence, deceit, and hatred.

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