Escape From Excellence

When forced to deal with the Five Costs of Excellence, most people turn to one or more of the Five Failed Strategies of Excellence. And in tough economic times, all the more so. This a mistake.

The five strategies that don’t work, particularly during tough times, are these:

Denial. This is pretty hard to sustain when the numbers are staring you in the face. But it’s amazing how many people try it for a while. Denial says, “Tune out.”

Toughness. In challenging times, this can lead to a willingness simply to endure high costs and lowered rewards, accompanied by some bluster. But is misses opportunies to innovate, create, and change. During the height of a recession, I once saw an EVP deliver a “mental toughness” speech to his group that deperately needed leadership, not nonsense. His team scattered. Toughness says, “Tough it out.”

Resignation. This just accepts tough times and waits it out. Again, it’s a missed opportunity because tough times bring new opportunties, almost by definition. After all, when the pot is stirred, everything moves.Resiggnation sees “no way out.”

Escapism. Tough times are no time for checking out and retreating to private reverie. I have on two separate occasions witnessed CEO’s talk about visionary moves and the greatness of the company at the very moment the company was tanking. This isn’t leadership vision; it’s sharing a waking dream. Remember Ken Lay’s “I’m excited” speech? That’s not leadership. Escapism says, “Drop out.”

Balance. Balance is nothing more than an avoidance technique, and the last deperate act of the truly trapped. Balance is bullshit. It balances little and achieves nothing. Much better to make decisions and take action. Balance is a “cop out.”

 Instead, here are three strategies that work:

- Encourage fearlessness in your people, and invite them to speak their minds.

- Expect that everyone works from their dynamic essence (their core), chasing down what they care about most and do best, and then demand that they align this with the needs of the business.

- Insist that you and your team put an end the the accrued costs incurred in the excellence trap and work to  create a shift to mastery: replace effort with energy, comiitment with intention, acumen with wisdom, etc.

In this way, tough times won’t compound the negative effects of the excellence trap, and you will take the opportunity to shift to mastery. Ultimately, leadership masters don’t really have tough times, they just have opportunities. If you’re trapped in excellence, this will sound like pollyanna. But as you shift mastery, it makes sense, and it makes all the difference. 

Like millions of others, I was shocked and saddened by the sudden and tragic death of NBC News Washington bureau chief and long-time Meet the Press host Tim Russert. As I took in the coverage from his passing to his memorial, and had a chance to listen the comments of his family, friends, and colleagues, it quickly became abundantly clear that Russert had escaped from excellence and achieved mastery, in a big way. Those who knew him were not merely mouthing the appropriate pro forma testiments to his professionalism, character, and success that we’d expect in circumstances like this. This was much more. This was another level. As a way to pay tribute, and to extend his legacy by holding him up as an example of mastery, let’s take a closer look.

First, Russert was clearly excellent. He is given wide credit for his effort, proficiency, expertise, commitment, and acumen, which together  comprise the Five Virtues of Excellence. His work ethic, preperation, knowledge, savviness, determination, standards, and skill are legendary.

But Russert was more. Close associates referred to his uncanny ability to build genuine relationships, to his unflagging good humor, to his inspiring yet demanding leadership, and credited him with those rare human qualities that clearly set the great ones apart. And former GE (NBC parent) CEO Jack Welch said he made sure Russert made more money too.

Russert was a master: he manifested the Five Markers of Mastery (fearlessness, gracefullness, generativeness, effortlessness, and intuitiveness), in spades. And he clearly had shifted to the Five Pillars of Mastery: Energy (the guy never lost his enthusiasm, and loved where he was and what he did; he never seem to tire); Expression (he was his own man, followed his own path, and spoke his mind, with dignity and joy); Perspective (he saw to the issue, beyond the facts, and mantained personal and professional vision); Intention (he used soft power, a feel for the truth, and a sense of mission to stand up to anyone and ask tough but fair questions, and was able to attract the people and resources to perform at his best), and Wisdom (he never lost sight of his task, his responsibility, and as a result got the job he was born for, set the standard by which others shall be judged, and left a professional and personal legacy that will be both inspiring and hard to match). He took great joy in the success of others, and in the needs of his audience, his fellow citizens. He lived and worked from his Dynamic Essence. And he enjoyed enormous and unexpected rewards.

 Tim Russert wasn’t the coolest guy, as it is defined by the tragically hip. He wasn’t edgy, dangerous, or personally glamorous, and this by choice. He didn’t wield power brutally (even though he held great power), chase the spotlight, show off, act puffed up, or take revenge for minor slights. But it would be wrong to think that he was only about humble blocking and tackling, merely excellent, much less merely a fortunate mediocrity. That would be a terrible misreading of his modus operendi, and gladly I’ve heard no one make this mistake. Instead, the combination of ease and outcome, of low cost and high return, that we saw in Tim Russert is evidence of true Leadership Mastery.

The only outstanding question is whether Tim Russert was one of those rare people who was simply born that way. Did he ever spend much time experiencing the high costs of excellence or wasting time with the five failed strategies of excellence? I suspect not. I believe he may have been one of those few who have mastery built-in to their makeup, and whose transition from excellence to mastery is seamless, apparently either hardwired into his very nature or, perhaps, becoming part of his awareness at a very early age.

As a master, in his job, he won’t be replaced, only succeeded. 

God speed, Mr. Russert. Your legacy will include your witness to mastery for all of us.

Let’s start with a useful tool that supports a big idea: you can download a handy summary chart that outlines and expands the information in this blog postby clicking here. Look for the document entitled Costs of Failure, Mediocrity and Excellence.

We always say that mastery, and specifically Leadership Mastery, is different than excellence in kind, not in degree. So today we’ll talk about how excellence differs from failure and mediocrity in degree, not in kind. In other words, excellence is on the same continuum with failure and mediocrity, it’s quantitatively different from them, but not qualitatively different (like mastery is). And so excellence is always threatened with devolving back to mediocrity or even failure. Being excellent means riding a roller coaster.

If you’re excellent, congratulations. Unfortunately, you are now in the Excellence Trap. Excellence is the largest hidden cost in business. I discuss that in detail elsewhere, but here I’ll just show you what excellence looks like at 30,000 feet compared to failure and mediocrity. Here are a few examples… (more…)

We see it all the time. Hardworking, achievement-oriented, capable, and experienced people experiencing the pain in the Excellence Trap. This means enduring the Five Costs of Excellence that add up to the largest hidden cost in business (and in life): Depletion, Compromise, Incrementalism, Misalignment and Egoism. No one likes this very much, so humankind has developed five popular strategies for dealing with it. The problem is, they all fail to deliver us from excellence. In fact, they only make it worse. We call them the Five Failed Strategies of Excellence and will discuss them in detail below.  The good news is this: if you are experiencing the limits of these strategies, you’re ready to escape from excellence and experience Leadership Mastery.

The Five Failed Strategies are these: Denial, Toughness, Acceptance, Escapism, and Balance. Let’s discuss each of them…

Denial says “tune out.” It ignores the reality of the limits, corruptions, and costs experienced in the excellence trap and merely treads water. This is the strategy of the weak.

Toughness says “tough it out.” It merely confronts the problem rather than solves it. Unlike denial, it accepts the reality of the challenge, it just ignores its impact. This is the strategy of the strong but foolish.

Acceptance sees “no way out.” It accepts defeat and diverts attention to focus on future fantasies, exit strategies, and lowered expectations. This is the strategy of the dreamer.

Escapism wants to “drop out.” It leaves the game rather than working to change it. This is the strategy of the quitter.

Balance is a “cop out.” It is the mother of all failed strategies, but very popular these days. If you are “seeking balance,” stop now! You have been sold a bill of goods. Balance juggles everything and accomplishes nothing. It seeks to manage the situation rather than change the game. This is the strategy of the duped.

We can spend a lifetime working with these failed strategies, but the only way to get past the costs of excellence is to escape from excellence, by making the qualitative shift to Leadership Mastery.

Let’s talk about the crucial idea of the Falling Point. This is where the rubber meets the road, or really more like where the poop hits the fan. This explains just how and when the Excellence Trap gets us.

When we surpass the built-in limit of any of the Virtues of Excellence, which inevitably occurs, we reach the Falling Point. When this happens, our lifelong upward arc gradually takes a new direction, and at first we don’t even notice. This is the great irony of being excellent; eventually it bites us, and we don’t know why. But, like a subatomic particle or distant star, we can’t see it directly; we can only “see” it by its effects.

These effects include all the costs and challenges that we observe confronting those hardworking, well- intentioned, capable, successful, and excellent people we mentioned earlier: struggling to achieve the extra 5%, sustain peak performance and innovation, while confronting merely incremental change, marginal outcomes, limited advantage, and inconsistent inspiration, focus, and alignment with values and goals.

The Falling Point is sort of like the point of diminishing returns, except that it is really more like the point of incurring and accruing hidden and unnecessary costs. Big difference.

The moment we reach the Falling Point, on any one of the Virtues, the Corruptions of Excellence set in and the Costs of Excellence come racing behind. This explains why good people aren’t enjoying a life of mastery. And this is precisely what forces the choice between 1. falling back into mediocrity or 2. ascending to mastery, if you’re even fortunate enough to make the choice; most driven people just stick it out in excellence, not knowing what hit them, until the costs become too high. In the meantime, they ride the roller coaster, play the odds, and try to beat the clock, all the while wasting time with the Five Failed Strategies of Excellence.

But take heart, every master was there once. Then they escaped from excellence.

 Remeber this: We don’t cross the Falling Point because we have failed in any way. Quite the opposite. We only cross it if we are excellent! And that is how excellence traps us, every time.

A recent short article in the January, 2008, Special HBR Centennial Issue devoted to Leadership and Strategy is an unwitting example of the Excellence Trap in action. And it gives us a great opportunity to dispel a few myths floating around in the self-limited world of excellence, using the content of the article only as a jumping off point. The article is called Love and Fear and the Modern Boss, by HBS Prof. Scott A. Snook, and can be summarized like this: ever since back before Machiavelli wrote The Prince, leaders have wrestled with the difficult either-or choice of whether it is better to be loved (the soft style) or feared (the hard style). For a long time, fear won. In recent decades, however, there has been an established trend among top thinkers and leaders that favors love rather than fear as a management style. However, the author concludes, the successful leader will know how and when to use each, and will seek stretch assignments that help them develop untapped strengths. End of article.

That’s it? We’re to do both fear and love well, and balance them skillfully? Where does that leave us? Putting aside any of our beliefs about the benefits of either management style, it leaves us with three popular myths to dispel:

Excellence Myth 1: When you confront an either-or choice, you must choose wither A or B.

Leaders trapped in excellence are smart to consider both sides of the classic big choices. Unfortunately, most people, most of the time, look at whatever A and B represent and consider these to be facts, realities, limits, something we must work within and choose between. This isn’t true, and can only be thought to be true by people trapped in excellence and ignorant of mastery. Mastery knows better. Mastery knows that 99% of all either-or’s are false. Just ask everyone from Captain James Kirk to philosopher Soren Kierkegaard (he wrote three big books to make a similar point point. I’m saving you the trouble of reading them). Mastery doesn’t ride roughshod over facts and ignore reality. Rather it transforms reality. Real masters survey the landscape and rewrite the map. Warning: don’t try to do this from a place of ego; it’s not the same thing. The macho leader will be tempted to shout, “Do both!” But that’s a pose and is doomed to fail (and in the case of using soft and hard styles, will get you labeled passive-aggressive, and just for the record, the recipients of passive-aggressive behavior can go a little nuts). It’s not about choosing one or doing both. It’s about making something new.

Excellence Myth 2: When you confront an either-or choice, you must balance A and B.

Nope. Balance is one of the Five Failed Strategies of Excellence, all of which try and fail to overcome the Limits of Excellence and mitigate the Costs of Excellence. (We’ll discuss all of this in detail in later posts. For now, the other failed strategies are Denial, Toughness, Acceptance, and Escapism). Balance is a cop out, or to quote myself in what I hope becomes a classic, “Balance is bullshit.” Balance is an energy-sucking juggling act that compromises everything and achieves nothing. Again, mastery looks beyond A and B, and creates a new reality. It discovers, discerns, and creates what people trapped in excellence fail to see and act upon. And then it leads.

Excellence Myth 3: Leadership is about greater skills and better application.

Hell no! Skills enable action, they don’t take action, and they sure don’t make choices or create possibilities. Skill is a jumping off point, a means, not an end. I know for certain that the last thing on the mind of a master when in the arena, in the game, on the stage, on the battlefield, or in the boardroom, is skill. Failure says, “I have no skill.” Mediocrity says, “I have to improve my skills.” And Excellence says, “My skills are excellent.” But Mastery says, “I can rely on my skills, but if I become conscious of them even for a moment, I am lost.” Instead, Mastery is in flow, mastery is un-self-aware, mastery improvises.

These myths exist in the Excellence Trap, but are nowhere to be found in mastery. Let’s face it, a leader can go far even if he or she stay in excellence; in fact, it’s necessary to pass though excellence; you can’t skip it. Excellence is excellent for a reason. The issue is this: can you have exponentially higher innovation, energy, sustainability, alignment, advantage, and success than you have now, then your competition, over the long haul? Not within excellence, not inside the Excellence Trap.

Oh yes, what about hard and soft management styles? It’s not either-or, and it’s not both-and. It’s funny to remember those job interviews where the interviewer asks the appilicant to navigate an either-or, a tough choice they are likely to confront on the job. The prepared job-seeker, pursuing excellence, proclaims, “Do both! It’s a both-and! In balance!” Impressive. They seem excellent. They get hired. “Great success,” to quote Borat. But later, when they pass the Limits of Excellence and incur the Costs of Excellence, and struggle for marginal advantage and incremental growth, they might then make the leap into mastery and realize that great leaders are neither hard nor soft; that’s the wrong question (hint: either-or’s are usually the wrong question). Masterful leaders focus on their vision, and the vision of others. They engage, inspire, and align. They look for the greatness that drives the great idea, and they create the conditions for it, daily. They do whatever it takes to ensure that the highest number of people will have, with stunning regularity, implementable, sustainable, differentiated business ideas that drive short term success and long term advantage. And for leaders in Mastery, that’s easy. They can’t not do it.