Escape From Excellence

We’ve heard many definitions of the role of a leader, from maximize shareholder value to groom a successor. We have a definition of Leadership Mastery that we believe will prove revolutionary…

The single most important job of a leader is this: “Discover, release, express, and sustain the Dynamic Essence of your business. This includes yourself, your teams, associates, partners, brands, and markets.” This is the role of the CEO. This is leadership defined, at every level. And you read it first right here.

I could tell countless stories about successful, capable, excellent business leaders who go through their day subtly, quietly, and subconsciously driven by these popular killers of Dynamic Essence:

- Fear: what if things turn out badly?

- Ego: how can I look good?

- The Five Failed Strategies of Excellence: Denial, Toughness, Resignation, Escapism and Balance

- Reliance upon the Virtues of Excellence after having crossed the Falling Point

No successful person wants to admit that fear, ego, etc. play a role in their lives. Isn’t that only for jerks? NO! Fear, ego, the five failed strategies, and over-reliance upon what made us excellent in the first place define the human condition for everybody who has not shifted from excellence to mastery. It is all of us.

The only escape is to discover, release, express, and sustain your Dynamic Essence, and that of your teams, business, partners, brands, and markets. Period.

I’ll say it again. The single most important job of a leader is this: ”Discover, release, express, and sustain the Dynamic Essence of your business. This includes you, your teams, associates, partners, brands, and markets.”

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