Escape From Excellence

Dynamic Essence is a core concept here at the Escape from Excellence blog. It holds the key to getting past Excellence and reaching Leadership Mastery.

Brands have an essence. Plants have an essence. Aristotle taught us that everything has an essence. Essence is like your DNA, it is uniquely yours. It is the core of you. But we talk about essence as dynamic because, whatever lies at the core of you, your team, your business, your brands, and your markets, it is all about energy and action. It can’t sit still. It must do what it does. It’s nature is to act, do, create. Every major wisdom tradition (spirituality, psychology, science), all over the world and throughout history, has spoken about the creative-action-energy aspect of your essence, each in their own way. Bank on it, they are onto something you need to know about!

Dynamic Essence is the core, identifying, most basic, truth about you.  It is what you bring to everything. So anything that works to undermine it also undermines you, and this can be almost anything. Masters know this. So they devote their entire life, in every moment, to discovering, releasing, expressing, and sustaining this core . Everything else is secondary, because everything necessary to be masterful comes from this. The alternatives are failure, mediocrity, and a life inside the Excellence Trap. So masterful leaders don’t focus on this only while on vacation, or during quiet times, or on alternate Thursdays between six and eight. They do it always. Always. In good times and bad, in simple moments and in times of deep crisis and decision. And they do it no matter what else is going on, or who else is in the room.

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