Bill Wilkie – CEO

Bill Wilkie discovered that Excellence is the largest hidden cost in business, and spearheaded the creation of the only path to achieve mastery, purpose-designed specifically for business leaders and organizations.

With an academic background in music, ethics, religion, philosophy and psychology, Bill then spent nineteen years working with leading organizations in the far flung areas of business strategy, brand development, organizational development, and leadership advising. Bill launched the Archos Model building from the synergies between these experiences.

As a thought leader, Bill is co-creator of the Archos Model of Leadership Mastery, and was first to identify and diagnose The Excellence Trap. He has created a unique, paradigm-making path to Mastery specifically for elite senior leaders. This generative yet strategic creativity is a hallmark of Bill’s entire life: always straining at the edges to build something new, better, more effective, integrated, borderless, and meaningful, with less waste, inertia, and tunnel vision. He lives to be “paradigm-making.”

As a leadership advisor, Bill works one on one with leaders, and facilitatates team and associate programs with Archos Advisors, and in the past did so via the Center for Creative Leadership, and for leading firms Manus Associates and Blessing-White, where his many clients included Bank of America, GE Capital, Rockwell, and a score of others. He has also consulted to prestigious congregations, museums, and art groups.

As a strategist, Bill has worked on behalf of global brands such as Microsoft, MSN, Xbox, Swiss Army, Fidelity, W.L. Gore, Chevron, General Motors, AGFA, Amazon, Wolverine, Seventh Generation, and many more (see Clients). He has been a brand strategist for JWT, Wieden+Kenndy, and McCann-Erickson, and the principal in his own brand strategy firm.

As a musician, he has performed on internationally distributed albums for award-winning independent labels, on television jingles, and at festivals, showcases and clubs, and on a few hallowed concert stages. He has composed 10 albums of music, which he performs, engineers,and produces.

As a seeker, Bill has formally and extensively studied, as well as deeply engaged the world’s great mastery and wisdom traditions. He integrates and applies the best of these schools and traditions as appropriate on behalf of his clients.

Bill studied music (jazz and theory) for three years at The New England Conservatory of Music via a dual degree program with Tufts University, holds a Bachelors Degree from Fairfield University in both Religious Studies and Music, with a minor in Applied Ethics, and earned a Masters Degree from Yale University Divinity School concentrating in Ethics, where he also did advanced coursework in the schools of Management and Law.

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